Manhattan Wardrobe Supply

Selling over 10,000 products in more than 70 categories from their Spree Commerce site and bricks + mortar store.

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Manhattan Wardrobe Supply (MWS) is a purveyor of hair, makeup and wardrobe care products for film, theater, and TV professionals. To better serve their New York City customers they were expanding their store in Chelsea, but online, things weren’t so rosy.

When they first came to us, the MWS website was in serious trouble. Their previous developers would “solve one bug and three more would appear.” They’d spent 900 hours “stabilizing” the code base without adding a single new feature.

MWS asked us to assume ongoing maintenance of their site (running on Spree 1.3) and upgrade to a Spree 2.1. After diving-in we discovered, among other things:

How We Helped

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We agreed on a monthly retainer and began the process of fixing these issues so we could eventually focus on improving the customer experience and raising the conversion rates.

Over the past 18 months our work included a wide range of tasks to stabilize and update the existing code base and add new features that improve the customer experience and administrative functions.

In time for New York Fashion Week we recently launched the new responsive site to offer Wardrobe Supply’s busy customers an easier and faster way to buy on their mobile devices.

In the first three weeks we’ve seen the mobile conversion rate jump by 51%. Overall conversions are up 26%.

While it doesn’t have the glamour of a Broadway musical, our work has resulted in significant improvements to the structure and function of the MWS site and sets the stage for future growth.

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