In the competitive and ever-changing market of online retail, Jenni Kayne has excelled at scaling their business by investing in features that build trust and loyalty with customers. Using custom development, they offer customers a unique shopping experience for apparel and home decor.
Jenni Kayne is an apparel and home decor company that provides women with stylish and comfortable selections of lifestyle products. Inspired by California, Nature and Travel the brand aims to inspire women to live life to the fullest.
As a young entrepreneur, Jenni Kayne founded her company at the age of 19. With the aim of opening more stores and ultimately becoming a lifestyle staple, she also built loyalty with her online audience through her blog, Rip & Tan. On the blog, she expanded the interest of the brand beyond apparel and opened up about home decor and other inspirational content of interest to her readers. Growing an organic follower base online helped the brand to build an omni-channel strategy that now includes a blog, an eCommerce site and five retail stores with a unique on-site experience in California. Today, their eCommerce store carries products including clothing, shoes, bags, furniture, bath and more.
The company owns and operates an eCommerce site built on Spree, through which it sells an entire catalogue of products and handles order fulfillment and customer service. Jenni Kayne has been growing their brand online through a series of marketing tactics and storytelling that made their site stand out among competitors. To keep up with high customer demand for their products, the company turned to Resolve Digital. As experts in the field of custom eCommerce development, we were able to offer new features to quickly address their needs.
Understanding the ins and outs of Jenni Kayne’s site and customer journey, we engaged with their team to ramp up their efforts to grow online sales and customer retention. Working together, the site became a more inclusive, seamless experience for customers.
Over the past two years, we have worked with them on features like:
With the work done by Resolve Digital, Jenni Kayne has been able to acquire expert level talent to work on their custom feature requests, with the confidence that their development budget is well-invested on their site. Their customer experience has reached users from all over the United States, many of whom have made the decision to purchase with Jenni Kayne.
“The Resolve Digital team has been a great partner in both site maintenance and building out new features and functionalities on our Spree website for the past 2+ years. We value their knowledge around the Spree platform and solutions-oriented approach. They have always been reliable, communicative, and highly responsive when we needed them most.”
-Ashley Kalvin, VP of Marketing and eCommerce at Jenni Kayne
Thanks to our close collaboration, Jenni Kayne has a successful eCommerce website that can evolve alongside the ever-changing needs of its customers, both online and in stores.
By implementing these new features, the site has recorded a boost of 31% in revenue for the brand. Currently, the site reaches over 200k users on a monthly basis and has a 47% conversion rate.
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