Black Friday Belongs to the iPhone

Barry Harrison · Nov 28, 2015 · Share:

black friday

Consumers using their iPhones were responsible for the record growth in online shopping, according to Tech Crunch. Mobile shopping accounted for an overall 34% share of Black Friday sales. Custora.com reports an even higher number, over 36%.

While tablets declined 2% from 2014. Smartphones generated a record 22% share of sales, 70% more than last year.

Customers were far more likely to use their Apple device rather than Android. Nearly 78% of all mobile orders were made on Apple devices, according to Custora.

They also reported that email marketing was the biggest marketing channel on Black Friday, responsible for 25% of all transactions (better than online search).

Let's work together

Tell us about your project and we'll get back to you shortly.

Join The Conversation

Share and start a conversation about this post:

More On The Blog

8 Must Have Shopify Integrations For A Successful eCommerce Launch

8 Must Have Shopify Integrations For A Successful eCommerce Launch Considering there are 1,071,057 live websites built using the Rails platform, there’s a lot of competition in terms of design and site infrastructure. This means your eCommerce Rails app needs to be as responsive and mobile-friendly as possible in order to attract more leads and generate more sales in the long term. You can achieve this when you add responsive styling to a Rails eCommerce app.
Sol Dieguez — Sep 23, 2022

How To Add Responsive Styling To A Rails eCommerce App

How To Add Responsive Styling To A Rails eCommerce App Considering there are 1,071,057 live websites built using the Rails platform, there’s a lot of competition in terms of design and site infrastructure. This means your eCommerce Rails app needs to be as responsive and mobile-friendly as possible in order to attract more leads and generate more sales in the long term. You can achieve this when you add responsive styling to a Rails eCommerce app.
Sol Dieguez — Aug 26, 2022

The Impact Of Third-party Tags On Your eCommerce SEO Rankings

The Impact Of Third-party Tags On Your eCommerce SEO Rankings There are several different factors that affect your eCommerce SEO rankings. Third-party tags are one of them. Keep reading to learn all about the importance of tagging for site performance and SEO rankings!
Sol Dieguez — Jul 29, 2022